By: Kendra Oliver, Ph.D., M.P.S.
Case Studies
Data in Play at the MLB All-Star Game
The following was written by RDS student worker Anna Sheppard.
Last semester, Professor Meade Johnson’s Projects in Marketing class collaborated with the Fox Sports University program to create marketing campaigns for both the MLB All-Star Game in Atlanta, Georgia, and the Speedway Classic in Bristol, Tennessee.
Our class broke into teams to gather data and perform quantitative and qualitative data analysis to build the foundation of our marketing campaigns on data-driven insights.
Data and Storytelling
The following was written by RDS student worker Anna Sheppard.
Weaving Together Identities and Emotions at Data Science Day 2025
The Center for Creativity partnered with RDS@Pitt for Data Science Day 2025 to create a hands-on art installation encapsulating people’s emotions and feelings about AI throughout the conference.
The Center for Creativity (C4C) is an inspiring space that encourages bold exploration, boundary-pushing, and the joy of making, all grounded in connection and imagination.